Does this sound familiar - You're spending lots of money on pay-per-click campaigns and getting little ROI? You’ve been putting time and effort into your blogs and social media content, yet still, have less than 100 followers? Or maybe you’ve got some fantastic special offers on your website currently but no one is taking you up on them?
If it does sound familiar, what does it mean? Surely, not that no one is interested in your products or services?
No, and we know that isn’t the case, but the reason why is your marketing is ignoring psychographic segmentation.