The Content Hub

How to use psychographic segmentation for your digital marketing today

Posted by Matt Crehan on Dec 7, 2016 11:00:00 AM

Does this sound familiar - You're spending lots of money on pay-per-click campaigns and getting little ROI? You’ve been putting time and effort into your blogs and social media content, yet still, have less than 100 followers? Or maybe you’ve got some fantastic special offers on your website currently but no one is taking you up on them?

If it does sound familiar, what does it mean? Surely, not that no one is interested in your products or services?

No, and we know that isn’t the case, but the reason why is your marketing is ignoring psychographic segmentation.

P.S. Download our [eBook] How to create buyer personas for your business, and make sure you're targeting your ideal customers today!

Read More

Topics: Persona Marketing

4 Fantastic Christmas marketing ideas your business needs today!

Posted by Matt Crehan on Dec 6, 2016 4:30:00 PM

The holiday season is now in full swing but don't worry you still have time to make the most of your festive marketing campaigns. And with sales figure estimated at £483.2bn this holiday season, there is plenty of opportunities to take advantage of what the holiday's have to offer with your marketing. So here are four fantastic Christmas marketing ideas that your business can start working on today!

Want some more ideas on how to build a successful digital marketing campaign for the festive season then download our [eBook] Your Digital Marketing Guide to Surviving the Holiday Season today! 

Read More

Topics: Christmas Marketing

6 SEO services your business needs to use to be found on Google!

Posted by Matt Crehan on Dec 1, 2016 2:00:00 PM

What is SEO? Search Engine Optimisation is the method of using strategies, techniques and tactics to increase organic website traffic to your site, by making it easier for your business' website to rank and be found on search engines for the terms that matter the most to you and your ideal customers. And here in this blog are the six SEO services that your business needs to be using if you want to be found on Google!

Read More

Topics: SEO

The 4 reasons local SEO services are more important than ever!

Posted by Matt Crehan on Nov 24, 2016 10:30:00 AM

With Google’s “Pigeon” algorithm update back in 2014, the importance of local SEO services began to grow. Business owners from small single high street shops to enormous multi-site international corporations began to place significant focus on ensuring their businesses could be found for local searches within their target areas, and those already making the most of local SEO services took this as an opportunity to increase their efforts further. But as you’ll read below local SEO is even more important than ever and will continue to be so in 2017 and beyond.

Read More

Topics: SEO

Build the only content marketing plan you’ll ever need in just 3 steps

Posted by Matt Crehan on Nov 23, 2016 2:00:00 PM

Whether your content marketing was successful in 2016 or not, as we quickly head towards 2017 it’s time to put that behind you and start making your content marketing plan for the new year! And in this blog we’ll show you how to build the only content marketing plan you’ll ever need in just three straightforward steps!

Read More

Topics: content marketing

A Beginners Guide to How Google Adwords Works!

Posted by Matt Crehan on Nov 22, 2016 10:00:00 AM

Google Adwords is a powerful way to get your business at the top of Google Search Results for the search terms you want to be found for. But how does Adwords work?  Well in this blog we’ll look at what and how Google Adwords works, to calculate if your ad should rank in the top position.

Read More

Topics: PPC

10 Strategies on how to do email marketing effectively today!

Posted by Matt Crehan on Nov 17, 2016 3:00:00 PM

Email marketing has been a staple of business’ digital marketing campaigns for years, and with over 144 billion emails sent each and every day in 2016, the email marketing landscape is a lot more cut-throat today than at its origins. But if you can still craft a clear, concise email that stands out from the rest you can ensure the continued growth and success of your business. So here are ten strategies on how to do email marketing effectively for your business today!

Read More

Topics: Email Marketing

What is Pay Per Click Advertising? 8 Tips for your first PPC Campaign!

Posted by Matt Crehan on Nov 16, 2016 2:00:00 PM

Perhaps you’ve heard of pay-per-click (PPC) advertising and want to learn more, or maybe you already know that your business needs PPC but aren’t sure where to start, then you’re in the right place! Read on below to learn exactly what is pay per click advertising and how you can build a successful campaign for your business today!

P.S. Download our [eBook] How to create buyer personas for your business, and make sure you're targeting your ideal customers today!

Read More

Topics: PPC

12 Social media marketing tactics your business needs to be effective!

Posted by Matt Crehan on Nov 15, 2016 2:00:00 PM

Social media can often be a difficult task and you can never be sure which social media marketing tactics will be effective and deliver results for your business. But if you’re keen to gain results for your business through social media then you’ll research, experiment and keep your ears close to the ground for the latest social media marketing tactics. So here are twelve social media tactics your business needs to use for an effective social strategy.

Read More

Topics: Social Media

4 Amazing tools to help your business measure the ROI of Social Media

Posted by Matt Crehan on Nov 11, 2016 11:00:00 AM

Social media has long been a digital marketing channel filled with smoke and mirrors, with businesses struggling to determine an accurate ROI for their efforts. But as we all know with budgets tightening, the ability to show your directors and the board the results of your marketing efforts is key. But don’t worry here are five amazing tools that you can use to help your business measure the ROI of your social media efforts.

P.S. Download our [eBook] How to create buyer personas for your business, and make sure you're targeting your ideal customers today!

Read More

Topics: Social Media, ROI